Contact Lenses

1. Proclear Compatibles
2. Biomedics 55
3. Acuvue Oasys
4. Focus Dailies 90 Pack
5. Acuvue Advance contact lenses
6. 1-Day Acuvue Moist
7. 1-Day Acuvue contact lenses
8. O2 Optix
9. Acuvue Oasys for Astigmatism
10. Acuvue 2 contact lenses
11. Air Optix Night and Day
12. Soflens 66 Toric
13. Freshlook Colorblends
14. Acuvue Advance for Astigmatism
15. Soflens 38 contact lenses

Accessories

1. Thera Tears Nutrition for Dry Eyes – 90 capsules
2. Oxysept UltraCare Formula 12 fl oz
3. Boston Advance Care Kit
4. Purilens Plus Solution 12 Pack
5. Renu MultiPlus No Rub 12 fl oz
6. Ultra Comfort Prescription Swimming Goggles
7. Lobob Optimum Rewetting Drops 1 fl oz
8. Ocusoft Lid Scrub PreMoistened Pads
9. Tears Naturale Free 60 Vials
10. Hilco Prescription Swimming Goggles

As most of you know, AC Lens carries one of the largest lines of designer sunglasses on the net. Our wide selection includes Ray-Ban, Christian Dior, Gucci, Bolle, and over 40 additional brands with 2000+ colors and styles.

With so many sunglass models available, it can be hard to decide how to promote this department effectively but it can be done. Here’s a few tips on taking advantage of this massive and very lucrative holiday category at AC Lens.

Promote Updated Best Sellers.

I receive frequent requests for our updated best seller list but did you know you can find that info right on our site. The sunglasses homepage updates every 24 hours with our best selling items over the prior 30 days. Better yet, these items are guaranteed in stock and ready to ship since inventory is updated every 24 hours as well.

Narrow your focus.

It’s not necessary to promote the entire line of sunglasses to receive a steady stream of sales. You can easily earn a great affiliate check by only promoting a select group of manufacturers or styles. Finding a niche way to promote a particular style is a great way to get high rankings in search engines and earn the credibility needed to see high conversions from buyers.

Sunglasses, We Don’t Need No Stinking Sunglasses.

The AC Lens sunglasses department is also home to numerous products that aren’t “sunglasses” per se. We carry Bolle Ski Goggles,  Adidas Ski Goggles, and a few other styles of snow goggles. It may not be the time to ride, but you can also find a popular line of Motorcycle goggles which help keep dust and debris out of your eyes while riding. Our Harley Motorcycle Sunglasses by Urban Specs are one of our most popular models and a great gift idea. Any of our swimming goggles would make a great gift this holiday season as well.

There are tons of ways to take advantage of the holiday season at AC Lens and hopefully these few ideas get your brain churning for the many more available. Please contact us if you need any special creatives or help building out links.

On-Page Factors

On page factors are obviously anything on the actual page that could affect your rankings for certain terms. You should include your targeted keywords throughout your page while not over doing it. I’m asked frequently what ratio or percentage of keywords should be used. There’s really no hard rule in place as I’ve seen pages rank well with one term on-page and other sites have ranked with 10, 15, even 20+% of their page using keywords. The real key is to make sure your terms fit into your content so the viewer has a seamless, positive experience on your site.

Another on-page factor is the way you link to other pages within your site. Linking to a manufacturer page saying, “click here“, doesn’t tell the SE anything. You should link using the terms you’re targeting without over doing it such as a manufacturer link like this: “Freshlook Contact Lenses“.

Meta Data

Meta data is essential to search engine optimization. The title and description tags not only help your rankings in the search engines but also are the first thing people view before clicking through to your site. Include relevant information in your title such as “Compare Prices on Contact Lenses at YourSite.com”. Lists in your title are normally frowned upon like this: “Contact Lenses, Contact Lens, Acuvue, Freshlook at YourSite.com”.

Descriptions should be exactly that, a short concise couple of sentences that summarizes everything your page covers. Here’s an example: “‘Your Site’ offers a detailed comparison of prices for major contact lens brands including Acuvue, Freshlook, and Focus.” The description includes several terms you may target while also being user friendly. Here’s a description that would probably not be recommended: “Contact lenses, Contacts, Contact Lens, Acuvue Contact Lenses for sale.” Not only will SE’s probably frown on this description, users receive no benefit when seeing this in search results.

URL’s

URL’s are a debatable topic. While some SE’s say using terms in the URL’s don’t help, research shows that it does. Either way, it’s probably best to use terms in your URL’s simply because search engines will bold/highlight those terms in search results increasing your chances at a click through. URL’s are best formulated something like this: www.yoursite.com/acuvue-contact-lenses.html.

In-Bound Links

The golden goose of search engine optimization is of course links. In-bound links are a vote for your site and weigh heavily in your rankings at most search engines. Having unique, relevant content is always a great way to increase the number of links your site receives. Contests, freebies, and similar offers are other great ways to receive links. Each site is different so trial different linking strategies and stick to the one that works best for you.

I hope this covers a lot of the most frequently asked questions about SEO. Feel free to contact me if you want a review of your site.

Bob