Holiday Selling Tips – Sunglasses

by Bob Drumm on November 13, 2008

While contact lenses can sell well during the holiday season (see this post), sunglasses are truly the gift that keeps on paying in the ACLens.com affiliate program. 

As most of you know, AC Lens carries one of the largest lines of designer sunglasses on the net. Our wide selection includes Ray-Ban, Christian Dior, Gucci, Bolle, and over 40 additional brands with 2000+ colors and styles.

With so many sunglass models available, it can be hard to decide how to promote this department effectively but it can be done. Here’s a few tips on taking advantage of this massive and very lucrative holiday category at AC Lens.

Promote Updated Best Sellers.

I receive frequent requests for our updated best seller list but did you know you can find that info right on our site. The sunglasses homepage updates every 24 hours with our best selling items over the prior 30 days. Better yet, these items are guaranteed in stock and ready to ship since inventory is updated every 24 hours as well.

Narrow your focus.

It’s not necessary to promote the entire line of sunglasses to receive a steady stream of sales. You can easily earn a great affiliate check by only promoting a select group of manufacturers or styles. Finding a niche way to promote a particular style is a great way to get high rankings in search engines and earn the credibility needed to see high conversions from buyers.

Sunglasses, We Don’t Need No Stinking Sunglasses.

The AC Lens sunglasses department is also home to numerous products that aren’t “sunglasses” per se. We carry Bolle Ski Goggles,  Adidas Ski Goggles, and a few other styles of snow goggles. It may not be the time to ride, but you can also find a popular line of Motorcycle goggles which help keep dust and debris out of your eyes while riding. Our Harley Motorcycle Sunglasses by Urban Specs are one of our most popular models and a great gift idea. Any of our swimming goggles would make a great gift this holiday season as well.

There are tons of ways to take advantage of the holiday season at AC Lens and hopefully these few ideas get your brain churning for the many more available. Please contact us if you need any special creatives or help building out links.

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