I get quite a few emails from new and even experienced affiliates asking how they can improve their organic rankings for our products. I thought a post on basic SEO elements would help clear up some of the most frequently asked questions. I’ll cover the four main SEO factors and provide some basic information. Lets start:
On page factors are obviously anything on the actual page that could affect your rankings for certain terms. You should include your targeted keywords throughout your page while not over doing it. I’m asked frequently what ratio or percentage of keywords should be used. There’s really no hard rule in place as I’ve seen pages rank well with one term on-page and other sites have ranked with 10, 15, even 20+% of their page using keywords. The real key is to make sure your terms fit into your content so the viewer has a seamless, positive experience on your site.
Another on-page factor is the way you link to other pages within your site. Linking to a manufacturer page saying, “click here“, doesn’t tell the SE anything. You should link using the terms you’re targeting without over doing it such as a manufacturer link like this: “Freshlook Contact Lenses“.
Meta data is essential to search engine optimization. The title and description tags not only help your rankings in the search engines but also are the first thing people view before clicking through to your site. Include relevant information in your title such as “Compare Prices on Contact Lenses at YourSite.com”. Lists in your title are normally frowned upon like this: “Contact Lenses, Contact Lens, Acuvue, Freshlook at YourSite.com”.
Descriptions should be exactly that, a short concise couple of sentences that summarizes everything your page covers. Here’s an example: “‘Your Site’ offers a detailed comparison of prices for major contact lens brands including Acuvue, Freshlook, and Focus.” The description includes several terms you may target while also being user friendly. Here’s a description that would probably not be recommended: “Contact lenses, Contacts, Contact Lens, Acuvue Contact Lenses for sale.” Not only will SE’s probably frown on this description, users receive no benefit when seeing this in search results.
URL’s are a debatable topic. While some SE’s say using terms in the URL’s don’t help, research shows that it does. Either way, it’s probably best to use terms in your URL’s simply because search engines will bold/highlight those terms in search results increasing your chances at a click through. URL’s are best formulated something like this: www.yoursite.com/acuvue-contact-lenses.html.
The golden goose of search engine optimization is of course links. In-bound links are a vote for your site and weigh heavily in your rankings at most search engines. Having unique, relevant content is always a great way to increase the number of links your site receives. Contests, freebies, and similar offers are other great ways to receive links. Each site is different so trial different linking strategies and stick to the one that works best for you.
I hope this covers a lot of the most frequently asked questions about SEO. Feel free to contact me if you want a review of your site.